Shapes: Pictures with people show the friendly environment and services that MSUX Bank can provide. It makes users feel easy to connect.

Layout: The fluid and smooth layout guides users through the landing page. Lots of waves-like shapes are used.

Use a single section to provide contact and assistant. An approachable way to be supportive and communicative.

Style: It looks fresh and accessible.

language: Use a lot of phases like “we got your back” to be approachable,  friendly and supportive.

Color: The orange color and its variations are  warm and soft, which gives users a warm and friendly feeling. Gradients flows with the landing page, being supportive.