"Read this, this matters." From grandfather to grandson, a wise mind to another, more empty of knowledge. From generation to generation, wants to "get the family involved" with a newspaper in the middle - the "Jornal Sénior"
Destined to an older audience (65-80 years old), the newspaper "Jornal Senior" became into a way capable of adding precious information, increasingly directed to digital media, which are not easy to access from older people because of their poor interaction with computers and web. The main concerns related to the design, went to find an appealing image and colorful look, in order to get away from the gray idea associated to the older age. At the same time, it was important to get the best visual impact, due to where it would be sold, i. e. close to other newspapers and magazines. Another pertinent question, was connected with the need to increase the font size to facilitate reading for the intended audience. 48 pages, fortnightly made with a lot of passion.
