Brief:
Sorrel Apartments - Cluster of 1004 high-end apartments located inside Applewoods Township in Ahmedabad. Client wanted a unique idea for press campaign.
Idea:
We came up with an idea about five different USPs which would differentiate Sorrell Apartments from various other players.
The USPs being Location, Finance, Quality, Amenities and Value. Each ad is a creative rendition of various elements which would entice customers to invest.
![sorrel](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c0514210897385.560ed3c3a1f6a.jpg)
![sorrel](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5559bc10897385.560ed2dd75dd3.jpg)
![sorrel](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e6db5b10897385.560ed2cb69a1a.jpg)
![sorrel](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6508f910897385.560ed52ba0812.jpg)
![sorrel](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/9b5a0710897385.560ed528370ba.jpg)
Agency: Marshmallow Creative Solutions - Ahmedabad
Client: Applewoods, Sorrel Apartments
Product: Press campaign