A new bar in the center of Moscow. A place, where you want to say "Sh*t, that tastes awesome!"
A lot of bars open in Moscow these days, and the competition is very high. There's a lot to be done to make such place a future customer Mecca.
A good restaurant doesn't just sell food and drinks, but emotions connected to them. Successful restaurant branding is an art of being different from others and keeping a solid image throughout the tiniest details. Designing a brand on a level of competition as high as in catering should focus on a joy of having the brand as a neighbour, while the cuisine concept and the team's charisma should be supported via strong brand name and visual elements.
Objective: to develop a brand for a new Moscow bar
Work completed: naming, branding
The name SUPRICE is a provocative wordplay. It a reference to both food and a popular clothing brand. SUPRICE is bold, with a character. The brand is a like teenager that escapes home to go to a party or roam around the big city.
SUPRICE positioning: honest and open love to a modern city. We put the aspiration to be free, honest, and openness for everything new into the brand's DNA. We've aimed to create a balance between the place's format and a bold, but not screaming visual identity.
