How do you motivate people to give in the middle of a pandemic and economic recession? Lean into the curve. 2020 has been a really hard year for a lot of people, so I decided our annual Giving Tuesday match campaign needed to call it as it is. Double whatever is getting you through this dumpster fire of a year. 

And guess what? It worked. 

This campaign surpassed $1 million in donations, improving 20% over 2019.