A BO U T
Torterita is a Brazilian pastry shop that have a sweet and slightly relaxed atmosphere.
Torta, root of the word torterita, means cake in Portuguese, but it also means something like "crooked".
This semantic value of the name was the starting point for thinking about creating the lettering.
To complement it, I used the letters and elements of the logo to create the visual support elements, simulating the syrup that drips on the cakes and makes the customers mouth's watering.
To complement it, I used the letters and elements of the logo to create the visual support elements, simulating the syrup that drips on the cakes and makes the customers mouth's watering.
