About the company - Lawgic is a legal service provider in Armenia
The aim - The aim was to design an original and unique logo, which would convey the company's ideology, values and solve the problem of a new player in a competitive market.
Design solution - Three main ideas were put behind the logo's concept.
The first one is the logic, the outcome of which is to find a solution, a way out of any situation. The human brain symbolizes logic the best, so it was the initial choice.
The next symbol happened to be chosen the chapiter. Human rights are the pillar, the fundament of a dignified life. The finest embodiment of it is the chapiter.
The final symbol is the labyrinth, which signifies egress even from the most complicated and tangled situations.
From logic to the pillar of a dignified life and egress from complicated situations. The logo is the combination of these three elements, which resembles the folds of the human brain and the constant use of the logo shapes a new, larger labyrinth.
Golden yellow and blue-grey fill the color palette of the logo. The first one symbolizes victory and success, the second one indicates law and right.
Graphic Design - Levon Chkolyan
Content Writing - Mariam Grigoryan
Project Manager - Davit Gasparyan