The 1st campaign - "Difference you must know"
The 2nd campaign - "RecognizeArtsakh"
On September 27th, Artsakh, an unrecognized state, aka Nagorno Karabakh, in South Caucasus (populated predominantly by Armenians), woke up to a war. A war that has never been a choice but was imposed by Azerbaijan and Turkey. On top of that, the Azerbaijani side, the one that attacked, was committing war crimes, such as shelling civilian objects, cultural and religious heritage, international press, and hiring terrorists from the middle east. As a company that puts human values and human rights above everything, we found it our duty to express and present reality through creativity and art. We started the campaign #HumanityVzAzerbaijan.
The project has two series. The goal of the 1st one is to emphasize the criminal side of the story. The goal of the 2nd one is to spread awareness about the importance of recognizing the Artsakh republic and saving the lives of the people living in their historical homeland. It was our primary goal to create the banners so that even foreigners that are not aware of the roots of the conflict understand the meaning behind it. The campaign was met with a huge success and was widely distributed around the web through influencers and celebrities spreading awareness.
Graphic Design - Levon Chkolyan
Banner Ideas - The whole team!
CEO - Davit Gasparyan
DCEO/Executive Creative Director - Elen Gasparyan
DCEO/ Chief Commercial Officer - Mariam Poghosyan
Art Director - Levon Chkolyan
Graphic Designer - Mery Ghalayan
Graphic Designer - Syuzanna Davtyan
Marketing Officer - Mariam Grigoryan
Creative Officer - Julieta Galstyan
Marketing Specialists - Kristine Hakobyan, Diana Avetisyan
Senior Motion Graphic Designer - Tatul Nersisyan
Motion Graphic Designer - Arsen Kosyan
Video Production Head - Artsyom Arustamyan
Photographer - Arman Sahakyan