Vero Escalante x Coca-Cola
Youth Olympic Games Buenos Aires 2018
This is a nice project commissioned by Coca-Cola. Available exclusively from October 2018, the limited edition 473cl cans with designs and motifs inspired by the sporting event that captured our entire city's attention.
The best young athletes in the world between 15 and 18 years will be in the Argentine capital for the Olympic Games to compete in 32 sports and 36 disciplines to honor a total of 1,250 medals.
It was important for me to reflect on the Olympic Games concepts, so I chose friendship and brotherhood.
I think they summarize the essence of this event, which brings together so many countries in a unique environment, prepared for competition and meeting and mutual respect. So I chose an outdoor setting, where you can see a park with youngs
athletes and the city under a reddish sky.
I think they summarize the essence of this event, which brings together so many countries in a unique environment, prepared for competition and meeting and mutual respect. So I chose an outdoor setting, where you can see a park with youngs
athletes and the city under a reddish sky.
As part of the campaign, a series of giant cans alluding to the Buenos Aires 2018 Youth Olympic Games was also made, illustrated by 3 artists; that was part of the “Coca-Cola Space” in the Youth Olympic Park.
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