thalles oliveira's profileJulia Brenda Silva's profile

Jr Sapequinha | Identity & Packaging

Junior Sapequinha ("sapequinha" translates into something like naughty or sassy) is a children's footwear brand based in Nova Serrana, Brazil. We attempted to play with rounded shapes and friendly typefaces, in search of creating a playful look, but, at the same time, preserving an imaginative and naughty aspect.



Junior Sapequinha é uma marca de calçados infantis localizada em Nova Serrana, Brasil. Nós buscamos brincar com formas arredondadas e fontes amigáveis, na busca por um visual brincalhão, porém, preservando um aspecto imaginativo e, bom... sapeca.

Creative direction: Julia Brenda Silva

Design direction and illustrations: Thalles Oliveira
Jr Sapequinha | Identity & Packaging
Published:

Jr Sapequinha | Identity & Packaging

Project of logo and packaging design done for Junior Sapequinha in 2020.

Published: