• 100+ Marques & Logotypes
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    I have been working as a graphic designer since 1998 and in 2009 I set up my own Graphic Design business - Mash Creative®. For the first time in my career I have collated every logo I have ever designed into one place, this is an on-going project so please check back regularly for updates.

    When designing logos I always try to adhere to a particular set of rules. These self enforced rules are the same today as they were several years ago when I first started designing identities - but I strongly believe they are the key to creating a simple, memorable logo.

    Rule 1: Less is more - some of the most recognisable brands in the world use a simple marque or logo type - for example, think how simple the Nike tick/swoosh is. When I create an identity I want the marque to be recognisable in its own right.
    Rule 2: If in doubt - simplify! (see rule 1). Strip away anything that may make the logo look fussy or overly complicated.
    Rule 3: For me a good logo should remain timeless. It is all too easy to design to a trend but a logo should have
    longevity.

    Rule 4: Scalability - consider how the logo will look large and small. It is important that it remains legible, even when scaled down small - on a website for example.

    Rule 5: If it works in black, it should work in any colour.


    Last updated: 2nd February 2015. Current Logo count 144 Logos
     

  • Most of the logos above feature in my book 15/115 - available to buy here: www.thisisourshop.com