Associations Now Magazin, Summer 2020 Issue, Cover Illustration and some Spots
Art-Direction: Andrea Heser (Manifest), Agency: Good Illustration
ASAE’s centennial year looks a lot different than we thought it would. From the earliest days of 2020, a creeping global pandemic grew to enormous proportions in a matter of weeks, shredding almost everyone’s plans—organizational, professional, and personal.
But a planet-sized emergency may be exactly the right context for a celebration of what associations do best: curate and communicate expertise, gather up volunteers and funds, advocate for policy priorities, and conduct research that generates solutions.
The coronavirus pandemic was in nobody’s strategic plan. And yet, as the crisis spread and raised urgent public health and economic needs, associations brought their expertise to bear and rallied their volunteers. These are just a few examples of the association community’s response to an unprecedented emergency.
Boosting Black Entrepreneurship
ASAE’s centennial commemorates past challenges met: transatlantic flight, civil rights progress, eradication of disease, technology advancement, disaster response. It also looks ahead, and in that spirit this special issue of Associations Now features stories of 100 associations that will help make a better future, including several from the ASAE Research Foundation’s Centennial Research Initiative.
