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RAI Sports Refresh




RAI SPORTS
IMAGE REFRESH

CLIENT: RAI ITALIA
YEAR: 2020



When in Italy if you are a sports fan, you can always count on RAI Sports, they have all the news, photos, videos, interviews, statistics and game results for a variety of sports.

As you may or may not know, Flopicco created the entire RAI brand system a couple of years back, so when their sport channel needed a nice refresh, they called us! It was a fun task to create these new pieces that as you can see -departing from the iconic RAI's square- have the circle as their defining shape.

Hope you like it! And if you have questions or comments, we would love to hear from you.








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CREDITS

Client
Roberto Bagatti, Rai

Creative Direction, Art Direction and Graphic Production
Flopicco

In collaboration with
PALIS y Luis Paris

Inhouse Team
Florencia Picco, Fernando Vallejos, Natalia Español, Pablo Camino,
Alejandro Guatelli, Martín Polech




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RAI Sports Refresh
Published:

RAI Sports Refresh

Brand system refresh for the Italian TV channel RAI Sports. Everything sports happens on RAI Sports.

Published: