Lard & Jam
Lard & Jam is a custom handcrafted charcuterie board brand based out of Long Island, NY. For the look and feel of the brand we wanted it to be warm and rich but clean, mature and professional looking. For the color palette we went with a buttery gold and dark brown primary colors and emerald and ivory secondary colors. It was important to the client that the branding and color palette would work on light and dark backgrounds. The contrast of the emerald accent allows it it to be eye-catching while maintaining the mature aesthetic.
From there we built out the branding to include stationary for orders, business cards and invoices and packaging for when Lard & Jam branches out into creating their own flavored honeys and jams.
