What We Do:
Swerdlin & Company is a full-service employee benefits firm.
Financial & Insurance.
Top Three Things to Communicate through our Logo:
#1 - Integrity, Trustworthiness
#2 - Creative, Thought Leader
#3 - Expertise, Experience
Our Target Audience:
Financial advisors, attorneys, CPAs, human resources and financial personnel. In addition, employees who are recipients/beneficiaries of a company's retirement plan (highly educated, professionals in industries such as construction and manufacturing.
Purple, Burgundy, Green, Teal; in addition to dark blue
We want to make sure that Swerdlin & Company's new logo is not close in style to its two primary competitors.