We were tasked with redesigning the website of an Illinois-based company that has become the world’s 
largest suppliers of oil filters and filtration products for everything from 18-wheelers to 18 cyclinders.

The idea behind the redesign was to make the site highly interactive, yet attractive, informative, and easy to navigate.

We decided to use a testimonial approach to highlight the various types and styles of filters, from auto 
mechanics to the classic automobile enthusiast.

We found that this created the personal element the previous site lacked, and the one the client was looking for. It also reinforced the informational aspect.