Trendy Crafty Lovely
One Website, multiple brands.
Web Designer / UI Designer
Trendy Crafty Lovely was an e-commerce project held for a group of small business owners, all of them were Mexican women, eager to get exposure to a broader audience without losing their connection with the end customer.
That's why the group decided to create a website to sell their products and the main request was to build an ecommerce website where every single brand can be showcased individually.
My way to approach this request was to take the idea of a marketplace website with sections or "stores" for each brand. In this way the project had the consistency of the group branding and room for each brand differentiation.
*Homepage for the project, the user had different ways of exploring the products. From the main "product sections" to the "new product" and "must haves" section.
Then I faced the challenge of how user's were going to navigate through the website without feeling overwhelmed. How they will discover the products, by browsing through brands or product sections? Should the spotlight be on the brands or in the products?.
After a set of interviews with my clients, we decided to put the focus in the products, so user's could browse the website primarily by product sections.
The user's could also visit the store of a particular brand in the marketplace, going to a section where all the "stores" where listed or by clicking the "visit store" button in the individual description of a given product.
*Illustrations depicting each of the "product sections" in the home page of the project, their concept and execution were planned to follow the branding guidelines.
*Store page with costume areas for branding differentiation.
Once the first functional prototype of the marketplace was created.It was put on testing by a small group of potential user's. After this session I realized that the section where all the "stores" were listed had something missing. The user's expressed frustration to encounter just a list of brands without any correlation with the "product sections" of the rest marketplace.
The way I fixed this was re-designing the "stores" page and including cards named after the "product sections", each of them with a button giving the option of "exploring stores".
*The "Stores" page with cards that leads to the user to a given "product section".
The Marketplace was launched shortly after. This was a short term project and even though I would have liked to do more testing sessions with the users and iterations, my clients were happy with the end product and so were their customers.
Thank you for taking the time to read this <3
