The client is www.VisitSeoul.net, we are offering a unique artistically inclined travel guide to help our customers view Seoul in as a unique way as possible. We’re not just a city of tall buildings but a city where we become brighter and more colorful at night. This is a lively night city, and we’re just as lively and excited for you to visit.

Audience
We want to connect with young adults, whether it be a college student or aspiring artists. We’re looking primarily for young single adults (ages 21-25) in the United States searching for adventure and inspiration. Seoul has plenty of sights to see day and night, a plus if you’re a night owl and love looking at the neon sign scape that lights every street.

Message
Seoul is an inspiring city, we are looking to bring new light to young travelers so they can keep this unforgettable memory for future projects and always use it as motivation to be artistic and busy.

Purpose
Our hope is to inform our customers that we hold so many opportunities in the way of culture that is impossible to find in the United States and that there's no reason not to visit Seoul. We want artists to draw inspiration from Seoul's aesthetic to promote their own works and pass that on to their customers so they can view Seoul in the same fashion that those that live in and travel to Seoul can.