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Workit: GAID 2001 Brand Identity Project

In this semester-long capstone project, students had to design a brand identity for a COVID-era self-care subscription kit. The required elements: a logo, a business card, packaging, a catalog, at least 3 items of collateral, and a desktop & mobile website.
Workit is an at-home workout kit designed to promote fun and body positivity for subscribers of all genders, backgrounds, and fitness levels. The kit contains workout gear like weights and water bottles, but also self-care items like face masks.
The tangram logo can be permuted into many different shapes, illustrating the diversity of the kits and the target clients. The colors, a muted organic palette with pops of magenta, are designed to be sassy and gender-neutral. Finally, the copy and the wordmark, with its signature heart, embody Workit’s mission: to celebrate body love for everyone.
Workit: GAID 2001 Brand Identity Project
Published:

Workit: GAID 2001 Brand Identity Project

Subscription kit brand identity for GAID 2001 Graphic Design Class at Tyler School of Art.

Published: