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    Christmas campaign for our agency which highlights the figure of the Tió, a log whom we catalan people hit to make him crap presents. For a crea… Read More
    Christmas campaign for our agency which highlights the figure of the Tió, a log whom we catalan people hit to make him crap presents. For a creative type like me: a dream come true. Read Less
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Christmas is a cool time of the year for creatives to unwind and just spit the most bizarre ideas ever. I had to think up a different way for my agency to wish a merry christmas to people and I went the bizarre way of course.
 
First of all, Catalan folklore can be a bit scathologic sometimes! In case you're not familiar with it... Learn about it the Stephen Fry way or read about it on Wiki.

Our Christmas card was a tale of feelings. We produced a short movie featuring a group of friends who find a little Tió and decide to keep it. They love him forever blah blah, but they end up abandoning the poor creature once Christmas has passed. 
 
#SalvaACaga (#SaveCaga) was almost a public service announcement asking people to love their Caga Tiós all year long, not just for a day and dumping them afterwards.
 
You really need to watch it to get it.