Grow Into A Changemaker is a campaign I made for a student activity called Green Initiative. They wanted to encourage college students to join them in their journey of getting empowered to be able to make the world a better place!
"Empower and enlighten the society to tackle the ongoing energy and environmental challenges", that's their mission!
Through this campaign the committees open for application were announced, but in a more implicit and symbolic way. For example, to announce the marketing committee, we used the fact that creative marketers can make anything seem interesting and fun to their audience, even if it was perceived by the society as being boring and lame like environmental awareness. A skill that we call in Egypt "يعمل من الفسيخ شربات", which means "transform stinky fish into rose syrup".
The same procedure was applied for the rest of committees.
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