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    Cute concept and design for a THC-free cannabic tea brand.
Delideluxe, a Barcelona-based food & beverage distributor, asked our agency to launch their "diet" cannabic tee (diet as in "contains cannabis, but not THC" so no buzz and/or munchies).

As the creative director I wanted to present the product in an almost naive way. Some people will always be against "this sort of stuff", but it certainly helps if you present the product in an honest and cute way.

Our definition for the tea (see the vertical card on the right) reads "Little leaves of health floating around on hot springs".

PS. If you want, you can read more on the THC-free cannabic products here.