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Rebranding for a barbershop.
Rebranding for a barber shop based in Oxnard, California.
The shop has been open since 1961. Although it caters to a mostly younger (and arguably hipper) crowd now, many of the original woodwork and furniture is still used, maintaining an old-school feel. The goal of this rebranding was to give the shop a fresher feel without alienating its older clientele.