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Grupo Empresarial Sostenible
Grupo Empresarial Sostenible. Art Direction, Visual Identity and Web Design for a Corporate group.




For the group's stationery two card formats were chosen, one more traditional for management and the other with a more minimalist square shape. Both based on the idea of being able to write by hand in the empty space on the back of the cards.


The design of the new Identity for the group came from a broad exploration, here are a few steps of the process:



Visual Identity.

For the imagery of the visual identity of the group, multiple photographs were taken every month to reflect the day-to-day of work and events in the companies.
I was able to manage the Art Direction with a great team of photographers and workers from our companies.


Website.

For the new Group Identity, I designed a website in collaboration with the development team. The objective of the website was to communicate the corporate vision of the group and show the work of the different companies of the corporation.
Website interactive mock-up. Here is a brief mock-up with some examples of the company website:
Grupo Empresarial Sostenible
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Grupo Empresarial Sostenible

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Published: