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11月3日，大众中国在深圳发布了全新纯电动车型ID.4，包含来自上汽大众的ID.4 X和来自一汽-大众的ID.4 Crozz，以此宣布大众中国迎来了新纪元。
为更好地向中国市场介绍纯电ID.家族不同车型，由MetaDesign北京主导的“律动活力”系列影集孕育而生，“律动活力”系列代表了大众品牌全新突破的影像风格，在冲击力十足的场景里定格真实的瞬间，彰显人与车的鲜明性格。这种新颖、有格调且充满年轻活力的风格将持续为中国汽车摄影树立新标杆。
此次惊艳的影集拍摄由MetaDesign与摄影师Billy Wu合作共同完成。半静止摄像和全景录像的同时进行为两款ID.4车型建立了一个完整且庞大的视觉影像库。
The future of Volkswagen China arrived at the launch of the all-electric ID.4 in Shenzhen on November 3. The historic launch featured two models: the ID.4 X from SAIC Volkswagen and ID.4 Crozz from FAW-Volkswagen.
To introduce the first electric ID. Family models to China, a ‘Vibrant Power’ photo series was developed by MetaDesign Beijing. Vibrant Power is Volkswagen’s groundbreaking new image style, which captures real scenarios with strong characters in powerful locations. Fresh, stylish and youthful, it continues to set a new standard for automotive photography in China.
MetaDesign partnered with photographer Billy Wu to shoot the stunning series. Semi-stills and videos were shot simultaneously to build a large visual library of imagery for both car models.
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客户
大众汽车中国
vw.com.cn
Client
Volkswagen China
vw.com.cn
艺术指导 妙得品牌设计
创意群总监：Sally Anderson
副创意总监：Siuming Leung
监制：Nancy Wang
副监制：Zhang Yang
摄影师：Billy Wu
摄像师：Xiao Qiu Yu
制作：Black+Cameron
后期制作：Digitales Leben
Art Direction MetaDesign Beijing
Creative Director: Sally Anderson
Associate Creative Director: Siuming Leung
Producer: Nancy Wang
Associate Producer: Zhang Yang
Photographer: Billy Wu
Videographer: Xiao Qiu Yu
Production: Black+Cameron
Post production: Digitales Leben
