Art Floor is a creative brand selling handkerchief, tote bag and round fans
using silk painting techniques and it is combined with a café selling Chinese
teas that believes in the spirit of Chinese culture. The brand name is translated
from a Chinese word “Hua Lou”. It is inspired from the Cantonese word “Cha Lou”.
“Cha Lou’ is a Cantonese tea-houses where people met to drink tea during China’s imperial history. A place that is characterized as a social function to gather people.
Art Floor is a combination of art and tea house. The meaning of Art floor is to gather artistic individuals in order to experience and exchange values among one another.
In this project, I had designed a series of promotional materials such as business
cards, cover letter, envelopes, cup holder, book cover, packaging and more.