OBJECTIVE: Create a unique digital brand experience on-site to resonate with the resort’s target audience – and then extend that brand story into a national advertising campaign.
SOLUTION: Playing off the volumetric nature of our digital canvas, we turned the column displays into elevator shafts, filled them with an eccentric cast of characters and sent them on their way. Simultaneously, we created television and online advertising that transported our mysterious hotel guests directly into living rooms across the country.
RESULTS: 52 Stories was a first for The Cosmopolitan – linking their resort’s award winning digital experience to an integrated national ad campaign. 52 Stories was so compelling that the resort built a freestanding elevator set on the casino floor for guests to experience (and photograph) for themselves.
Content was developed at Digital Kitchen by
Head of Creative Mark Bashore
Executive Creative Director Anthony Vitagliano
Creative Director Chad Ashley
Creatives Elliot Lim, Todd Kumpf, and Jeremy Stuart
Writer Tony PawelaEditor Nate Pence
Executive Producer Jeff Brecker
Head of Production Colin DavisSenior
