Identity Design: Mother's Mobile Kitchen - A new food truck putting a fresh, seasonal spin on "how momma used to make it."
Prompt: Create a brand identity for a food truck serving: Omaha, Ames, Chicago, and Kansas City. The brand signature must consist of both a logotype and brand mark capable of being isolated from one another. Once the brand identity is formed, mock-up a food truck wrap, carry-out bag, and drink cup.
Process: In three weeks, I was tasked to generate an identity for a "street" food service in the Midwestern United States. The final submission included mock-ups of the mobile restaurant, take-away containers, brand signature, as well as guidelines ensuring proper brand representation from clients and partners alike.
