Farruk Murad's profile

National Marketing Center - Identity Design

Task
Create a logo, develop a corporate identity and brand concept for the National Marketing Center.

The set of tasks for creating a logo and corporate identity also included the need to link to the existing activities of the company, as well as the possibility of scaling, expanding the scope of activities and areas of the company in the future.

Today the company is engaged in conducting and organizing the TAF festival, as well as teaching marketing activities on the MAKON platform. Combining various directions, the company has a complex logo shape and does not use a single style, which negatively affects brand recognition and, as a result, the stable successful development of the company.


Decision

To begin with, we decided to move away from the strict style and give creativity and lightness to the style of the company with notes of local culture, which reflects the company's activities much more profitably and vividly. We focus on the words "national" and "marketing".

In the architecture and appearance of our country, in one form or another, the mosaic is actively present. And also, marketing as a modern activity, almost a science, consists of several directions, which, like pieces of a puzzle, ultimately create an overall picture. As a result, we came up with a simplified, vibrant and meaningful design that brings together the values ​​and goals of the company.








Pattern






Thank You!




National Marketing Center - Identity Design
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National Marketing Center - Identity Design

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