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    The task set out before us was to rebrand Minute Rice to be a relevant brand in the mind of consumers. Love Every Minute comes out of the univers… Read More
    The task set out before us was to rebrand Minute Rice to be a relevant brand in the mind of consumers. Love Every Minute comes out of the universal truth that a meal is so much more than the food on the table and good or bad, when you're sharing food with those you love, you're going to love every minute. Read Less
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The task set out before us was to rebrand Minute Rice to be a relevant brand in the mind of consumers. Love Every Minute comes out of the universal truth that a meal is so much more than the food on the table and good or bad, when you're sharing food with those you love, you're going to love every minute.