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ICDDR,B Re-branding in Bangladesh
Renewing the ICDDR,B
Re-branding case
In today's competitive humanitarian and development world, it is important that people value the work of ICDDR,B. It should be easy for people, both those whom they want to impress and those that want to contact them, to know principles and objectives, what the ICDDR,B does and the results they achieve for poor people all over the world.

The process of renewing the ICDDR,B identity does not simply mean just changing the color and redesigning the logo. Instead, the new identity provides the opportunity to present to the world a more contemporary and coherent portrayal of ICDDR,B as it truly is today, and as it will be in the future.
The previous ICDDR,B logo
ICDDR,B Re-branding in Bangladesh
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Mark Gerber

ICDDR,B Re-branding in Bangladesh

ICDDR,B: International Centre for Diarrhoeal Disease Research, Bangladesh, is a non-profit, international research, training and service institut Read More
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