N&L - Brand Identity

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Night & Light

Night & Light (N&L) is a fashion start-up founded by Ninla and Lia, young fashion designers. Night & Light means " brilliant star in the night sky ", expressing designs with special personal style: Modern, Strong and Street.

" Everyone has a different style, like the stars in the sky. Despite the same name, each star shines differently. And we will help them shine like that. " - Ninla

"The stars always shine strongly; we want to convey that special to everyone." - Lia

So, I design a flexible identity that can convey modernity, creative and dynamic. The logo is simply designed with overlapping ellipses, like the sky and the star. The name of the brand is the first two letters N and L. Key visual are used in a variety and simple way.

Concept / idea: Cuong Luu (DeSai)

Logo/ Visual Identity: Cuong Luu

Web Design: Cuong Luu

La Grafik Studio - Brand Identity - 2020

(All images are for illustrative purposes only and will not be used commercially)

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Special thanks
Photographer - Thank you for everyone's photos.
Other Designers - Thanks for everyone's mockups.