· we have organised a Design Sprint
· mapped the different ideas around a business goal (increase the volume of advertisers)
· we have designed a few prototypes
· we have organised qualitative user testing
· we have shipped the whole product
The outcome is a new, modern, responsive online tool where small & medium companies in Germany can plan and visualise a complete advertising campaign and get in touch with WELT. All by themselves without any human intervention.
The tool is called WELT ID and it´s available online: https://welt-id.de/
Steps to create the first prototype:
A complete new tool, done in a few weeks, opened the doors of the advertising world of WELT to small & medium German companies.
We never use our own opinion to approach a project, but rather we listen to what the users have to say.
We then add our Design Expertise (UX and UI) and design great working and super good looking tools.