Nike Tech Fleece is an innovative new line of sportswear that merges lightweight fabric with polyester spacers. This allows heat to be trapped, creating warmth without the extra weight. A handful of designers and I researched the process of the garment being made as well as the technology involved in handling this unique fabric. To control the intricate build of the strands I had the pleasure of leading a team of superstar 3d artists to build the entire garment using cloth simulations. We wanted to make sure the machine building this fabric was just as unique as the product. We referenced our favorite sci-fi films as well as modern architects to design a one-of-a-kind Nike loom to generate the build of our hero hoodie.
Role: Art Direction/Lead Design