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21 Day Upgraded Life Challenge - ADDIE Overview
The 21 Day Upgraded Life Challenge:
An ADDIE Instructional Design Model Overview

Sarah Murphy, Instructional Designer & LX Manager
Background: Jesse Elder is a life coach, business coach, and social media influencer who inspires others to own their greatness and live life on their own terms.

Our team completed three challenge-format courses, with each one drawing in more students and yielding more profit at a better ROI.
1 . ) ANALYSIS

Goals:
  -  Empower students to create the lives they want to live. 
  -  Create a starter program to introduce Subject Matter Expert (SME) to a new audience.

Factors considered:
  -  SME presents best in front of a live audience (virtual or in person).
  -  SME also wants to offer evergreen / asynchronous programs.
  -  SME has a large, global following, particularly on Facebook.
  -  "Challenges" are a popular and profitable virtual product.
2.) DESIGN

Format:
  -  Given client's preference to teach to a live audience, the initial launch was synchronous in order to produce recordings for the asynchronous version of the course.
  -  Chose Facebook Groups for launch platform to promote student engagement, utilize live video, and keep content organized with "Social Learning Units" feature.

Timeline & Objectives Established with SME:
  -  Seven modules:
       •  Welcome & Orientation
       •  Five topics: Energy, Enlightenment, Economics, Education, Experience
       •  Celebration & Graduation
  -  21-day timeline: 
       •  Long enough to build habits
       •  Short enough to feel achievable
  -  Four days for each main topic
       •  First day - Facebook Live video lesson
       •  Second through fourth days - "ARC" community sharing days:
             ◦  Accountability - What you did
             ◦  Results - How it went
             ◦  Celebrate - Acknowledge work and success
  -  Accommodated students across worldwide time-zones by varying live lesson times.
Schedule & Modules:
Sample Module Content:
3. ) DEVELOPMENT
  
  -  Created temporary, private Facebook group to host live program, using "Units" feature to organize content into modules.
  -  Posted guides with calendar, resources, and more in the group.
  -  Directed visual design team to create branded graphics for each module.
  -  Designed branded module worksheets.
  -  Implemented systems and coordinated media team to reformat assets when new trainings were released.

Note: Given the live nature of the course launch, a lot of development happened simultaneously with implementation. I also evaluated and improved the course in real time as it progressed.
Sample Graphics:
We intentionally created a template in the first challenge with efficiency in mind. For each following challenge, the team saved time by simply updating the dates and times as needed.
Sample Module Worksheets:
I designed materials in Canva, optimized for digital and print in both letter and A4 sizes for our international audience.
Sample project management process:
4. ) IMPLEMENTATION

Within the Learning Community:
  -  Coordinated team and tech for live lessons.
  -  Engaged community with progress check-ins and discussions.
  -  Offered one-on-one tech support as needed.
  -  Recorded and narrated "how-to" screen-capture tutorials.
  -  Extracted video, audio, and written content to publish on LMS.

Behind the Scenes:​​​​​​​
  -  Collected data to evaluate and improve processes.
  -  Implemented support ticketing system in FreshDesk, trained team to resolve issues.
Sample Student Engagement & Feedback:
Note: These are direct screen-captures from Facebook, with identifying information removed for privacy reasons.
5. ) EVALUATION

During the Course:
  -  Quickly realized students would benefit from PDFs and printable worksheets, check lists, and note summaries.
  -  Created project management flow to design and distribute new materials as lesson were released.
  -  Collected student questions to build FAQ database with answers and resources.

After the Course:
  -  Collected testimonial content for future marketing.
  -  Reviewed feedback to improve and vary future challenges.
  -  Offered an opportunity to continue in a monthly paid program.

Based on student feedback, we:
  -  Created an email sign-up list to announce future challenges.
  -  Delivered lifetime access to the challenge content via LMS. (The Facebook group was closed for privacy reasons.)
Results:
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Thank you so much for taking the time to review this project. If you have any questions or want to connect, please feel free to email me at 1sarahmurphy@gmail.com. Have a wonderful day! :)
21 Day Upgraded Life Challenge - ADDIE Overview
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21 Day Upgraded Life Challenge - ADDIE Overview

This is an overview of project management and design for an online course that presented as a twenty-one day personal development challenge.
4
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Published: