This strategy received "1st Place in User Experience" from the Graphic Information Technology Awards by the Arizona State University Polytechnic Campus.
In less than ten years, the healthy drive-thru restaurant Salad and Go has expanded to more than 20 locations in Arizona. Salad and Go has established a solid online presence of more than 27,000 Instagram followers. However, the lack of an Instagram strategy is keeping the brand from reaching a larger audience. Through a combination of a literature review of best practices for increasing engagement on Instagram, identifying a target audience, and developing a brand persona, an Instagram strategy was developed for Salad and Go to increase their engagement. Increased engagement for Salad and Go would lead to increasing brand awareness and make it possible to meet the business objective of increasing sales.
Develop an Instagram campaign strategy for Salad and Go to increase engagement
and brand awareness.
To develop this strategy, a literature review was conducted to determine the best practices to increase engagement on Instagram. Further research was conducted to complete a Social Media Communication Audit on Salad and Go and it's competitors.
Then, a target audience and persona were identified. Through this, an Instagram strategy with S.M.A.R.T. goals and tactics was developed to help Salad and Go increase engagement and brand awareness to ultimately increase sales.
All research and writing was completed by Amanda Romo. Images used for content ideas, and project cover, were pulled from Salad and Go's Yelp account.
ASU Library, the Facebook Audience Insights tool, and the Instagram application
Microsoft PowerPoint and Adobe InDesign
The following slide deck was used to present the Salad and Go Instagram Campaign Strategy.