San Huberto
logotype redesign
eng./
Logotype redesign for a series of wine labels developed for San Huberto.
We started by analyzing deeply their current logo, together with an original lettered logo we found on the label of an old Calvet San Huberto label from mid 1900’s. In that way our aim was to keep some characteristics of the current typographic version and at the same time bring back the value of a custom designed lettering piece.
We started by analyzing deeply their current logo, together with an original lettered logo we found on the label of an old Calvet San Huberto label from mid 1900’s. In that way our aim was to keep some characteristics of the current typographic version and at the same time bring back the value of a custom designed lettering piece.
esp./
Rediseño de logotipo para una serie de etiquetas para los vinos blanco y rosado dulces de San Huberto. Comenzamos por un análisis profundo de su logotipo actual, junto a una versión rotulada de su logotipo script original que pudimos tener en nuestras manos a través de una botella Calvet San Huberto de mediados del siglo XX. Nuestro objetivo fue conservar características de su versión tipográfica actual, y al mismo tiempo recuperar el valor de un logotipo diseñado especialmente para la marca.