Sare-Sobh is an Iranian brand that operates in the field of wholesale. The naming of this brand is based on the fact that in the culture of ancient Iran, sellers start their work very early in the morning and appear in the main markets so that they can procure fresh and quality goods faster than others to provide their customers. Sare-Sobh is a metaphor of very early in the morning.

 The same concept was used to design the visual identity of this brand. As a result, an image of a rooster was chosen as a symbol of the Sunrise and promise of a new day.
 
The creative idea is formed from Sunrise and morn. The roosters announce with their loud voices that a new day has begun and must begin. The designed rooster is very simple and concise, and at the same time, it is created using square and circular forms. In choosing the colours, colours such as purple, very bright orange, red and purple are used, all of which summarize the image of The sunrise is adapted at morn, these colours at the same time promise the beginning of a new day and a new business.