user's avatar
【白色至上设计】白色婉然体の字形设计应用
Typography


Project name:白色婉然体の字形设计应用
Design:白色至上设计
Art Director:LAI_CANWEI 赖灿伟
Graphic Design:LAI_CANWEI 赖灿伟
​​​​​​​
Year:2020

Project Introduction:白色婉然体,婉约绮媚,悠然自得。融合黑体的简洁现代与圆体的活泼亲和。整体字型高挑清丽,婉转蕴藉,仿佛女子亭亭而立,蕴含一种柔婉之美,犹如古代婉约词派深细慎密,清新圆润。相较于传统字型,视觉更加清新细腻。
适用于饮品包装、女性消费品包装、海报画面等场景。

White graceful body, graceful and charming, leisurely and contented. Combining the simplicity and modernity of the black body with the lively affinity of the round body. The overall font is tall, clear and beautiful, with tactful connotations, like a woman standing in a pavilion, containing a kind of soft and graceful beauty, just like the ancient graceful poetry school is deep and careful, fresh and round. Compared with traditional fonts, the vision is more fresh and delicate.
It is suitable for scenes such as beverage packaging, female consumer product packaging, and posters.



Canwei Lai
Guangzhou Graphic Designers Alliance (GGDA)/ Member
Peking University Founder Font Library / Signed Designer
Art direction / Brand designer

WeChat:lai_canwei
E-mail:542759954@qq.com
www.behance.net/canwei_lai

【白色至上设计】白色婉然体の字形设计应用
581
5.2k
32
Published: