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    The wonderful British Airways were launching holidays rather than just flights but had a complicated message. We broke it down and gave users con… Read More
    The wonderful British Airways were launching holidays rather than just flights but had a complicated message. We broke it down and gave users control in what they wanted. It had such great interaction that click-throughs to BA were over 60%! Read Less
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The wonderful British Airways were launching holidays rather than just flights but had a complicated message. We broke it down and gave users control in what they wanted. It had such great interaction that click-throughs to BA were over 60%!