About

IQ Lifestyle is a small electrical design and home automation company based in St. Kilda, Melbourne. The client was seeking a rebrand of their new business after closing down their previous business, Selection Z, which was a showroom showcasing electrical and lighting designs. The client wanted the new logo to have a bold and elegant feel. The aesthetics of the logo also needed to reflect the speciality of the business and convey a sense of reliability and trust.

Branding

Style Guide