For Dhanteras, we decided to address India's #BloodyProblem in our collaboration with Project Streedhan! The video is a fun take with an aim to spread awareness about the serious problem of iron deficiency in women and asks them to #InvestInIron instead of gold.

Conceptualized & Produced by Supari Studios
Agency: FCB Ulka
Director: Sanmik Cardoz
Writer / Creative Director: Nandini Godara
Executive Producer: Manoti Jain
Executive Creative Director: Nisha Vasudevan
Creative Producer: Prachi Vasant
Producer: Hitarth Solanki, Justin Jose
DOP: Tuhin Mukherjee
Chief AD: Prathamesh Mhapankar
2nd AD: Aman Verma
Production Designer: Surabhi Laddha
Art Director: Piyush Ahuja
Setting boy: Imran Shaikh
Carpenter: Pramod Sutar
Carpenter Asst: Shailesh Bhojane
Artist 1: Suraj Vilas Bhuvad (Miniature model artist)
Artist 2: Sarvesh Deepa Pawar (Miniature model artist)
Artist 3: Dheeraj Vijay Chachad (Doll artist)
Artist 4: Sonali Vijendra Choudhari (Rangoli artist)
Gaffer: Nazeemul Mola
Focus Puller: Sonu
Offline Edit: Vishnu Shaji, Dilpreetsingh Rihal
Graphic Design: Anisha Panicker
Animation: Adarsh Panicker
Colorist: Adolf D’souza (Renge Dragon)
Voice Over Artist: Tanya Nambiar
Sound Mix: Brandon Cooper
Camera Equipment: Jeki Shah (1 Stop Cine Digital)
Camera Attendants: Vipul, Rakesh
Light Equipment: Sanjeev Shah (One Stop Services)
Light Attendants: Shashi, Alpesh, Janak, Shamsher, Reddy, Bittu
Runners: Ilyas Bhai, Rafique Bhai