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Children's Welfare
Film
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Children's Welfare 

Many children are afraid of the dark, but for vulnerable children, anxiety is rooted in more than just lively imagination.

This film for Danish Children's Welfare broadens awareness on the fact that Christmas isn't a time of joy for children living in families with problems with alcohol and/or violence. On the contrary the extended time together in the holidays makes the problems much worse.

The idea of the campaign is to tap into the irrational fear that most children have for the dark and then place the story in a horror movie theme, and give it a surprising twist. Because some children actually do have a reason to be afraid of the dark.
Danish Version:
Credit

Dir: Toke Blicher Møller
DoP: Peter Riis
Executive Producer: Christian Juliussen 
Producer: Daniel Finn Varto
Steadicam: Flemming Laybourn
1. AC: Mads Hoppe
2. AC: Christian Lightbody
2nd Unit: Alexander Lisalde
Gaffer: Thomas Bekker
Best boy: Bertil Bekker
Best boy: Malik Thomas
Production Designer: Nanna Rosenfeldt 
Stylist: Trine Cordes
Production assistant: Christoffer Salling
Production assistant: Marie Bertelsen
VFX: Jacob Lindemann Lange
Score: Emil Friis
Colorgrading: Nurali Kushkov/Cameo
Sound Design: Nis Nørgaard/ThirtySoundsGood

Child: Chloé 
Dad: Jakob

Agency: Pong 
Creative Director: Mikkel Elung 
Client Director: Mette Hørdum
Project lead: Stine Gregersen
Art Director: Rasmus Zepernick
Client: Børns Vilkår
Children's Welfare
150
2.1k
14
Published:

Children's Welfare

150
2.1k
14
Published: