Camp Elite’s logo reinterpretes a typical pictogram, as one would see on ADA signage, and creates a more dynamic form. Graphically, the pictogram shows an athlete in motion, as well as creating an italicized Camp Elite "C.E." acronym.
The parallelogram form is used as a carrier for the symbol. This dynamic shape evokes the sense of motion, progression, and forward action. The vibrant yellow evokes the high energy subject matte upon a dramatic black background. Their identity is applied consistently from their diverse apparel, specialized athletic equipment, and to their media rich website.