Self Promotional Booklet
When first arriving in Edinburgh I was aware that in a new city it can be hard to stand out from the crowd and as I was wanting to freelance I devised a piece of self promotional material that was a bit different from the standard email. It involved me sending a packaged to selected studios, consisting of a folder, business card, and booklet (including examples of my work and CV) - with a promotional twist. If the studio agreed to see me for a portfolio viewing I would cook the whole studio some cupcakes, which all featured unique typefaces for the letter M (which features heavily in my name). The campaign was a huge success and I was able to show my portfolio to several studio’s successfully, which lead to the desired freelance work and many valuable contacts were established.