A sample of a large suite of infographics produced for the first annual report after a rollout of an extensive new online services system. The project came to me as a long text report full of absolutely amazing numbers that were swimming in oceans of text. I proposed a drastically reduced document, with those numbers distilled into large, bright, 'poppie' illustrated infographics, accompanied by very small blocks of explanatory text where necessary. It was a gamble, and a major departure for this traditional client, but my team went for it! Pitched it with zeal as part of a total image revolution to accompany the online shift. The client bit. It was wildly successful and replicated every year since.