The company needed a package that reflects trust and solidness of the company. Package also needed to reflect kindness, help and hope since the product was meant for pain relieving.
Design needed to be compact and accessible. Company provided the logo and the size of the product and based on that the design of the package and outfit was created.
Light blue color in this tone reflects welfare and calmness giving the package also the feeling of light, relievement and easiness that comes with the product.
Beige color brings the balance to the cold light blue making the package more balanced and more attractive. Also making the product more highlighted and popping up from the other products in the self, since most of the medical products packaging coloring are different shades of blue.
Typography was San Serif (Helvetica Neue), which differs from the clean and sterile mainstream typography of medical packaging, bringing it freshness in a form of different look.