Ordeo is a microbrewery located in southern Brazil, in a city mostly inhabited by people of Italian descents. The brand needed a name with personality, strong enough to stand out in an area best known for its wines.
The main challenge was to break through the solid market of microbreweries in the neighboring regions, mainly of German origin, that have a long tradition in the manufacture of craft beers.
The name “Ordeo” derives from the scientific name of barley (Hordeum vulgare), one of beer's main components.
The prairie dog is a rodent which inhabits particularly likeable (you guessed it) prairies, the natural environment where barley grows. Together, they are ideal to represent a brand that is young, irreverent and differentiated, such as Ordeo.
The beers of Ordeo - Brand Architecture
Ordeo has four styles of beers, each one with its own personality, yet all aligned with the philosophy of Ordeo.
ORDEO REGGIA - PILSNER BEER
The european-pilsner style is called Ordeo Reggia. The Ordeo Reggia, from the Italian "royal", is a beer of golden yellow color, noble par excellence. Its a beer with a remarkable golden color, aromatic, creamy, with firm body, of expressive taste and it definitely deserves a royal nickname.
ORDEO NEBBIA - WEISS BEER
Ordeo's wheat unfiltered light beer (weiss bier) is called Ordeo Nebbia. The term "Nebbia" means fog in Italian and reflects quite well one of the most striking characteristics of the region where it is produced, as well as the beers whitish, cloudy appearance.
ORDEO STAMBECCO - DOPPEL BOCK BEER
Ordeo's Doppel Bock beer is called Ordeo Stambecco. Stambecco is a bottom-fermented beer, with caramel and roasted malts. The high concentration of malt provides an alcohol content of 9% and that huge level is reflected in the name: "Stambecco" means "angry goat" in Italian, and if we keep in mind that "bock" in German language (the inventors style) means "goat", the name Stambecco makes sense.
ORDEO SCURA - STOUT BEER
Ordeo Scura is the stout-style beer by Ordeo. Scura has a characteristic black color due to roasted barley, which produces dark color malt and remarkable flavor. The name “Scura” comes from the Italian "dark, black", highlighting its main feature.
CERVEJA ORDEO - www.cervejaordeo.com.br
I hope you have enjoyed it! Cheers!