Brand Identity Design - Kriwa
Kriwa, a renowned PVC pipes manufacturing brand from Jaipur, was looking to remodel its brand identity beginning with its logo.
While ideating the logo concepts we came up with a variety of options that led to a solid groundwork to build up the perfect logo. Inculcating the brand value and its core product, i.e. pipe intelligently through the letter i, the logo typeface also has rounded edges to demonstrate the physical appearance of their product.
The logo's primary colours include dark blue, red, and light blue symbolising trustworthiness as its brand promise and strength as its product's inherent capability.
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