Sustainable Fashion Convention
The fashion industry is responsible for contributing the most waste and is responsible for 10 % of annual global carbon emissions
Goal
A conference where people can attend to become more knowledgeable in what it means to shop sustainable as well as how they can start their journey.
Naming
I wanted to create something that people could easily remember and identify. With that in mind, I came up with the simple name, Sustainable Fashion Conference. This name could be easily paired with the year the conference was held and it was clear and straight to the point instead of being ambiguous.
Research
Inspiration
Logo Sketches
After going through multiple phases of my logo sketch, I finally decided on something fairly simple. The eyes represent consumers keeping an eye out for whatever is going on within the fashion industry as well as what sustainable fashion companies are emerging.
Final Design
Poster
Booklet
Unconventional Marketing
